MSP360 (CloudBerry) Backup

What MSP360 (CloudBerry) actually is

MSP360 is backup software, not infrastructure — a distinction worth stating up front on a site that mostly compares servers. What you buy is the backup agent and management layer; where the data lands is your choice of cloud storage. The company started life in 2011 as CloudBerry Lab and rebranded to MSP360 in July 2019, when former Veeam executive Brian Helwig took over as CEO. It is headquartered in Pittsburgh, Pennsylvania, employs roughly 51-200 people per LinkedIn, and claims 450,000-plus users, 8,500-plus MSPs, and 400-plus petabytes protected. Fourteen years in, this is a mature product with a real install base, and the CloudBerry name still appears throughout the help center and in the CloudBerry Explorer and CloudBerry Drive side products.

The pitch is the one that made the brand: bring-your-own storage backup. MSP360 Backup runs agents on Windows, macOS, and Linux — desktops, Windows Server, SQL Server, Exchange, Hyper-V and VMware guests, even Proxmox via a Community Edition — and pushes file-level, block-level, or image-based backups to Amazon S3, Azure Blob, Google Cloud Storage, Backblaze B2, Wasabi, IDrive e2, OpenStack, Rackspace, DreamObjects, local disks, or NAS shares. For Microsoft 365 and Google Workspace there is a separate cloud-to-cloud product covering mail, drives, and Teams. Since late 2025, the SaaS backup line can also buy managed storage (Amazon S3 or Wasabi) directly through MSP360, so less technical customers no longer have to open a separate cloud account at all.

The target audience is clearly the MSP and IT department. The managed tier adds a web console for centralized monitoring across all your clients' endpoints, per-device billing, white-label options, MSP360 Connect (remote access) and RMM tooling, and 24/7/365 support. If you run backups for eighty clients and 400 TB — the London MSP in MSP360's own case study — the single-pane management is the product.

Pricing: what you really pay

The pricing is where our DB row is wrong and where the product earns its "complex pricing" reputation. There are three tiers and a long SKU list. MSP360 Free is genuinely free for personal use on standalone (non-domain) machines: file and image-based backup, encryption, Object Lock, schedules and retention, capped at 5 TB of backed-up data, with forum-based support. The Pro tier covers macOS and Linux backup from $19.99 per device per year. Windows Desktop is $29.99 per device per year (excluding VAT). Linux Server is $59.99 per year, Windows Server $109.99, MS SQL $124.99, and Ultimate — file, image, SQL, and Exchange — is $179.99 per device per year. There is also a VM edition in the editions matrix, and side products: CloudBerry Explorer at $59.99 one-time (plus $18 per year maintenance) and CloudBerry Drive at $49.99 desktop / $119.99 server.

The managed tier prices per device per month — from $5 per month per endpoint, with an MSP-only rate of $2.50 on minimum commitment — billed monthly or annually through the web console. All paid products have a 15-day free trial, and legacy perpetual licenses bought before December 1, 2021 still work, with optional annual maintenance ($15 per year desktop, $54 server, $90 Ultimate) for updates.

Two things to budget for. First, storage is separate in almost every configuration: MSP360 sells the backup software, and Amazon or Wasabi sells you the bytes, so your real bill is software plus per-GB storage and (on S3) request fees. Second, the edition matrix has real ceilings — Desktop and Free cap backed-up data at 5 TB per agent, Server and SQL at 1 TB, VM and Ultimate unlimited — so a big file server can silently force an Ultimate purchase. On the other hand, the per-endpoint prices are honest and flat, there is no per-GB markup by MSP360 itself, and the free edition is usable rather than crippled.

Performance & infrastructure

There is nothing of ours to benchmark here; performance depends on your storage backend, your bandwidth, and your agent settings. What we can assess is the engineering surface. The agent supports block-level and image-based backups with bare-metal restore, client-side AES encryption with customer-controlled keys, compression, Object Lock (immutability) against ransomware, flexible schedules and retention policies, network-share backup (from one share on the cheapest tiers up to unlimited on Ultimate), and restore to virtual machines in the cloud. Backup to AWS Snowball Edge is supported across editions, which tells you the product takes large datasets seriously.

The storage integration list is the widest in this category — that is the product's core competence, and it shows. Whether you run everything on Wasabi at $7-ish per TB per month or need Azure Blob for compliance reasons, the same agent and console cover it, and the November 2025 addition of managed S3/Wasabi storage means even the setup-averse can start in minutes. The MSP console, judging by the feature list, does the unglamorous work MSPs actually need: remote deployment, per-client separation, alerting and reporting, and billing integration.

For MSPs evaluating the managed tier, the sensible test is per-endpoint economics against what you charge clients: at $5 per month per endpoint — or $2.50 on the MSP rate with a commitment — the software cost is predictable, and the storage bill is one you control by choosing the backend. Shop Wasabi and Backblaze B2 against each other on your actual retention window; that decision usually moves the total more than the license does.

Where it falls short

Start with the pricing architecture. Multiple products (Backup, Explorer, Drive, Connect, RMM), multiple editions per product (Free, Desktop, Server, SQL, VM, Ultimate), per-edition data caps, VAT-exclusive display, legacy perpetual-license maintenance SKUs — it takes real effort to know what you will pay next year, and we share the consensus that this is the product's weakest surface. The licensing change of December 2021 (perpetual to subscription) also left a generation of buyers with maintenance fees on licenses they thought were bought outright, a smaller echo of the same complaint we track elsewhere in this market.

Second, the support ladder. Free and standalone customers get forum or community support by default; real email support comes with paid standalone, and 24/7 live support is a managed-tier feature. If you are a single sysadmin with one $29.99 desktop license and a restore emergency, you are largely on your own with documentation and forums. For backup software, where the emergency is the entire point, that stings.

Third, complexity of the UI and restore flows is a recurring theme in user feedback — ours included; the console does a lot, and finding the one setting you need among ten backup types takes learning. And remember the architecture risk: MSP360 orchestrates but does not guarantee your data. If your S3 bucket policy is wrong, or your storage bill fails, the backup software is not what protects you.

Who should pick this

We'd pick MSP360 for MSPs and IT departments managing backups across many clients, operating systems, and storage backends — the per-device pricing, the central console, and the storage-agnostic agents are exactly what that job needs, and the numbers beat most per-GB managed backup services at scale. It also fits single sysadmins with mixed Windows/Linux/macOS estates who want image-based backup with immutability to cheap S3-compatible storage without re-architecting anything.

We would look elsewhere for a one-click consumer backup (Backblaze, Arq), for fully managed white-glove backup where someone else watches the restores (a managed backup service), or if per-SKU pricing tables make you queasy. If you go with it: start on the free edition, price the storage before the software, and confirm your edition's data cap before you commit a large file server to it.

Key takeaways

• Mature backup software company: founded 2011 as CloudBerry Lab, rebranded MSP360 in 2019, headquartered in Pittsburgh, ~51-200 employees, 8,500+ MSPs claimed.
• Bring-your-own-storage model: agents for Windows/macOS/Linux back up to S3, Azure, GCS, Backblaze B2, Wasabi, IDrive e2, OpenStack, local and NAS targets.
• Real free tier (personal, non-domain, 5 TB cap, forum support); paid per-device pricing from $19.99/yr (macOS/Linux Pro) and $29.99/yr (Windows Desktop), up to $179.99/yr Ultimate.
• Managed tier (from $5/mo per endpoint, $2.50 MSP rate on commitment) adds web console, per-client monitoring, 24/7 support, remote access and RMM.
• Backup depth is serious: image-based and block-level backup, bare-metal restore, client-side encryption, Object Lock immutability, SQL/Exchange/VMware/Hyper-V/Proxmox coverage.
• Watch the edition data caps (5 TB Desktop/Free, 1 TB Server/SQL), VAT-exclusive display, and the separate storage bill from your cloud provider.

Sources

• https://www.msp360.com/products/licensing/
• https://www.msp360.com/backup/
• https://www.msp360.com/backup/free-backup-software/
• https://get.msp360.com/paid/sbackupgeneral
• https://help.msp360.com/cloudberry-backup/licensing/product-licensing
• https://help.msp360.com/cloudberry-backup/overview/compare-editions
• https://www.msp360.com/company
• https://www.msp360.com/company/media/press-center/87_CloudBerry-Lab-Becomes-MSP360
• https://www.msp360.com/company/media/press-center/111_MSP360_adds_amazon_s3_and_wasabi
• https://linkedin.com/company/msp-360
• https://www.itechguides.com/products/msp360-backup/pricing/