Amazon SES vs Loops
A detailed comparison to help you choose between Amazon SES and Loops.
Quick Verdict
5.0/5
Amazon SES
268 reviews
4.9/5
Loops
240 reviews
Amazon SES is rated higher (5.0 vs 4.9). Amazon Simple Email Service is the cheapest bulk email option — $0.10 per 1,000 emails. EC2-hosted apps get 62,000 emails/month free. SMTP and API. Requires AWS account and setup effort. Loops is an SMTP relay service that handles transactional emails with high deliverability. Designed for developers and SaaS platforms needing reliable email infrastructure without managing their own servers.
 Amazon SES Cheapest bulk email API — $0.10 per 1,000 emails | Loops SMTP service built for transactional email at scale | |
|---|---|---|
| Overview | ||
| Rating | 5.0 (268 reviews)✓ | 4.9 (240 reviews) |
| Pricing model | freemium | freemium |
| Starting price | Free tier available | Free tier available |
| Best for | AWS-based applications sending bulk email at scale who want the lowest per-email cost available | SaaS teams and developers needing dependable transactional email delivery without the overhead of self-hosted SMTP infrastructure. |
| Tags | ||
| Tags | free tierapi accessus datacentereu datacenterapac datacenter | free tierapi access |
| Visit Amazon SES → | Visit Loops → | |
Amazon SES
Pros
- + $0.10/1,000 emails — industry's lowest price
- + Free if sending from EC2 (62,000/month)
- + AWS reliability
Cons
- - Complex AWS setup and IAM configuration
- - Not beginner-friendly
- - Requires warming IP reputation
Loops
Pros
- + Send transactional emails reliably without maintaining SMTP infrastructure
- + Monitor delivery metrics and bounce rates in real-time dashboard
- + Integrate quickly via standard SMTP or REST API
- + Auto-handle bounces and manage sender reputation
- + Scale from thousands to millions of emails per month
Cons
- - Limited advanced segmentation compared to full marketing platforms
- - Smaller provider means fewer third-party integrations than competitors
- - Pricing scales linearly, less cost-effective at extremely high volumes
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